fashion designer

Yesterday evening I had some free time on my hands and decided to venture out into the local fashion scene. The annual Sacramento Fashion Week had organized the Emerging Designer Showcase. I thought it would be the perfect opportunity to appreciate what local stylists and designers were up to. The event was hosted by the Federico Beauty Institute.

The emerging designers featured were Tyniece Hall, Helen Romero, Theresa Truong, Sinan Dunlap, & Rebeka Garn. Below are highlights from the show with minimal processing so you can hopefully appreciate the details and creative expression. I thought they all put together a great collection. There was something for everybody from each of the designers. A great evening. No doubt.

Please contact me if you have more more info about this event, it’s organizers or the designers you would like to share. Feel free to use/repost these photos with credits.

Thanks for stopping by.

Retrospect Vintage Fashion exhibit at Demin Spot

Several Friday evenings ago I had some free time so I decided to get out a little. My plan was to visit my good friend Pete at Denim Spot downtown. He’s very much involved in the local fashion scene and is always exploring creative ideas and projects. On this evening he was collaborating with Hanna Be of Retrospect Vintage Fashion a local fashion designer with a very interesting take on retro fashions and style. They setup a live shop window mannequin set. It’s just one of many cool ideas I’ve seen them come up with.

I planned on stopping by and getting a few shots of the action before moving on to a Friday night photo outing all over downtown. I never made it passed Denim Spot. I ended up shooting various looks and indulging in creative and fashionable atmosphere. It was tons of fun and a very rewarding way to kill an otherwise lazy Friday night.

I really wasn’t ideally equipped for a fashion shoot. I packed just my Canon 5D Mark III and the Tokina 16-28mm f/2.8 lens. I expected to take mostly casual night action shots both in tight bar/restaurant settings as well street corners. What made this fashion shoot particularly interesting was that I had to make do with what I had – an ultra wide lens.

The Tokina was surprisingly good. Since I had no flash, I shot wide open at f/2.8 to capture as much ambient light as possible. The 5D3 also permitted a much higher ISO so I could shoot handheld as I did not pack a tripod. I was even able to shoot HDR bracket shots hand held under very challenging lighting conditions. If you take a closer look at the photo to the left, you will notice this lens still has an impressively shallow depth of field for an ultra wide angle. A great benefit of having the ultra wide angle lens was that I was able to work in the small set spaces at the boutique and still capture full body shots showcasing the styles and looks. The Tokina 16-28mm is rectilinear, much like it’s more popular APS-C sibling the 11-16mm f/2.8 and manages to render surprisingly straight perspectives even at it’s widest.